2002 - 2012
Seasalt is one of the retail success stories in the Soutwest. From humble beginnings as an army & navy surplus store, the company first moved into adventure clothing & footwear, followed by lifestyle and fashion retail, eventually evolving to include the design & manufacture of clothes collections as well.
CTD has worked together with the company for over 10 years, establishing the brand DNA and providing all-round design services throughout the formative years. This has included shop interiors and exteriors, instore promotions and advertising campaigns, website, design for print, vehicle livery, signage and more.
The word marque we designed for Seasalt is simple and powerful yet not overwhelming and is easily applied around changing fashions and trends, thus supporting brand evolution. A seasonally changing colour pallet supports brand values and helps define style, while the playful use of patterns and illustrations adds freshness and a certain joi de vivre.