In 2006, Cornwall’s foremost producer of daffodil bulbs and cut spring flowers recognised that it was time for a new, fresh approach to their publicity. Starting with their website, it soon became clear that a fundamental rebranding would be the only way to go.
After careful analysis of their market position and business ambitions, we developed their new brand identity, which is now applied across all media, from web to advertising and printing to packaging. Sales have increased significantly and the company is now diversifying into new areas. The website is Fentongollan’s main shopfront for their flower bulb and cut flower business.
Analysis revealed the need for a completely new, integrated back-office management and stock control system. for which we provided advice. We also built a lifestyle-orientated user-friendly online shop, which now embodies their brand values of a friendly family business which is modern, yet rooted in tradition, providing excellent produce by using latest technologies.
Since its launch in 2006, sales have increased dramatically and we are currently extending the site to incorporate new lines of produce. Watch this space!