Combined Universities in Cornwall (CUC) is a partnership of all the higher education providers in Cornwall with the remit to broaden the range of higher education provisions across the county. CUC was formed in 2002, and we were originally instructed to develop and launch their corporate identity.
Since then, we have worked on a number of campaigns for them and have recently redesigned their website, developed a print promotion campaign plus events graphics.
CUC publishes a variety of materials for diverse audiences, ranging from stake holders and student groups, to the general public. Each publication is individually targeted to its specific audience and carefully designed to use the appropriate tone of voice, both in visual terms and written language, all the while reinforcing their overall brand identity.
CUC makes much use of mobile exhibitions to promote its cause. This applies to all its sectors, be they student facing, aimed at the general public or the business community. We were instructed to design flexible and reusable display solutions which fit in with their current media campaign, while building brand awareness at the same time.